6 Secrets For Successful eCommerce Brands

Services
Services
AF Quote Icon

Author Jessi Cox

6 Secrets For Successful eCommerce Brands

Author Jessi Cox
January 24, 2023

Dreading that weekly post office trip to return yet another parcel? You’re not alone.

Whether it's a result of the new normal post covid, overpriced shipping fees, or the annoyance of returns, shoppers are shifting from shopping online back to traditional bricks and mortar stores. Don't get us wrong, eCommerce isn't dead; it's just changing...

Post covid research has found that Australians now prefer to shop in-store. As a result, traditional bricks and mortar stores are skyrocketing in popularity. While this may seem shocking, it should have been expected. Especially when online shopping was the only option available during the heat of Covid-19. The doors were shut on local retail, we were trapped indoors, and Government money was being pumped into the economy. Since these rules and restrictions have slowly subsided, consumers are returning to their behaviour pre-covid as they seek out the physical and social interaction that online shopping lacks.

That aside, people can’t argue with the convenience of online shopping… when purchasing from the right store. eCommerce brands such as Amazon and The Iconic won’t be shifting from their online presence any time soon, but if you look closely, they are always adapting.

April Ford Icon
Here are our 6 secrets to staying strong in the retail market and growing as an eCommerce brand.

1. Have a clear Product and Purpose.

This one should go without saying, but your product and purpose are the most significant assets to your eCommerce brand. They are your foundation. That’s why the majority of your audience is there. So, ensure you remain consistent with your purpose and that your product offering remains consistent and on brand. You want your product offering to reflect the wants and needs of your target audience. Come up with a persona; whom you believe the customer is, and then consider them in all decision-making.

Say you are selling a surfboard with a built-in phone and key holder… just go with me here. Your persona could be a Sunshine Coast-based middle-aged man working in business or marketing. They love surfing and don’t want to leave their keys unattended on the beach while they surf. Wait a second, have we just described our Managing Director, Brendan Ford? Regardless, you can make your persona as niche as you would like. All your marketing decisions should target this persona.

You must also analyse why the audience desires these products. How are the products displayed? How are they used? Are the product descriptions valuable and accurate? How the products are displayed comes down to branding, design, photography, and copy. Yes, all the marketing terms you hear thrown around, but they do mean something. It all plays on the audience's emotions on a psychological level and could be the make or break for the purchase.

Always make sure the tone of voice and target audience is considered and followed through across your eCommerce store when displaying products.

2. Convenience and Customer Service.

Shoppers love convenience more than anything. Your eCommerce store experience needs to be seamless. The purchasing and returning processes should be easy to follow, fast and affordable. Ensure you are actively available to communicate with your customers for queries across social media, emails, and your website. Quick responses from an online brand increase your authenticity, and consumers will feel more confident purchasing from your brand. On top of everything, your website must be designed to influence a purchase. Talk to your digital marketing manager or web designer to see how you can adjust your website to achieve this, or contact us at AF.

Your consumers want to be fully aware of what they are purchasing. It appears that many Australian consumers will research a product online but only purchase in-store. You need to be open with your consumers. Use informative product descriptions and clearly display genuine reviews.

3. Omnichannel Marketing.

This leads us to omnichannel marketing. So, what do these fancy words mean? Omnichannel marketing ensures that the tone of voice, messaging, and branding is unified across all channels, including your website, social media platforms, email marketing, SMS marketing, adverting, and within your physical stores. When consumers see your brand on social media, their interactions with it and your brand’s positioning should remain the same across all channels. When they shift from your social media to the website, they should not feel as though they are teleporting to another world. Don’t confuse your audience. Keep it the same across all channels, and always stay on brand.

4. Digital Advertising.

The competitive nature of online stores is also another factor to consider. It’s challenging to be noticed with millions of eCommerce sites active worldwide. As an eCommerce business, you want to focus on digital advertising across meta and google to target your audience in this saturated industry. We recommend reaching out to a digital advertising specialist to ensure your advertising spend goes towards optimised ads placed directly in front of your target audience.

5. Social Media.

Are you yet to give TikTok a chance? Do you think Facebook is irrelevant? Well, it’s time to focus on where your audience is. You could be missing out on unprecedented potential and tapping into a new market.

With TikTok’s addictive nature, it is no surprise that 67% of users are inspired to shop from the content they consume, and over 20% regularly purchase directly from the app. This even comes down to how Gen Z shoppers now search for products through TikTok and Instagram as their primary search engines over Google. Promoting your product to an already active and engaged audience ready to purchase is an opportunity you should take advantage of.

6. Stay Relevant.

You need to know what is happening in your industry and space. With an audience that consumes content more than ever before, it's essential that you stay up-to-date and learn how to stand out in this ever-changing consumer supplier landscape.

We noticed some key trends over the past year. UGC is becoming a trending acronym. User-generated content is where eCommerce businesses incentivise their consumers to create unpaid promotional content. Paid influencers are another secret weapon to target an already engaged audience. Also, in case you hadn’t heard, old-school static posts are out, and short-form videos are in. If you are trying to target anyone under 25 and you are not on TikTok… what are you doing?

Is Search Engine Optimisation a key consideration when building out your website? Staying relevant requires your products to appear in the top results for relevant keywords. If someone is searching for a surfboard on the Sunshine Coast, you want your product to appear at the top. SEO is crucial when building out your eCommerce webpages to reflect what the consumer is searching for. SEO elements such as keywords, website structure and backlinks can be utilised to increase your website traffic drastically.

Final Thoughts

Look, we aren’t too worried about eCommerce disappearing and all shoppers reverting to the traditional in-store experience. That isn’t going to happen anytime soon. But we aren’t going to lie. You do need to remain competitive in this market and stay on brand. Implement our tips for success within your eCommerce brand and outlast those that don't.


This is some text inside of a div block.This is some text inside of a div block.This is some text inside of a div block.This is some text inside of a div block.This is some text inside of a div block.This is some text inside of a div block.
This is some text inside of a div block.This is some text inside of a div block.This is some text inside of a div block.This is some text inside of a div block.This is some text inside of a div block.This is some text inside of a div block.
This is some text inside of a div block.This is some text inside of a div block.This is some text inside of a div block.This is some text inside of a div block.This is some text inside of a div block.This is some text inside of a div block.
This is some text inside of a div block.This is some text inside of a div block.This is some text inside of a div block.This is some text inside of a div block.This is some text inside of a div block.This is some text inside of a div block.
This is some text inside of a div block.This is some text inside of a div block.This is some text inside of a div block.This is some text inside of a div block.This is some text inside of a div block.This is some text inside of a div block.
Insights

6 Secrets For Successful eCommerce Brands

Insights

6 Secrets For Successful eCommerce Brands

Listen Now

Author

Author Jessi Cox
January 24, 2023

Listen Now

Dreading that weekly post office trip to return yet another parcel? You’re not alone.

Whether it's a result of the new normal post covid, overpriced shipping fees, or the annoyance of returns, shoppers are shifting from shopping online back to traditional bricks and mortar stores. Don't get us wrong, eCommerce isn't dead; it's just changing...

Post covid research has found that Australians now prefer to shop in-store. As a result, traditional bricks and mortar stores are skyrocketing in popularity. While this may seem shocking, it should have been expected. Especially when online shopping was the only option available during the heat of Covid-19. The doors were shut on local retail, we were trapped indoors, and Government money was being pumped into the economy. Since these rules and restrictions have slowly subsided, consumers are returning to their behaviour pre-covid as they seek out the physical and social interaction that online shopping lacks.

That aside, people can’t argue with the convenience of online shopping… when purchasing from the right store. eCommerce brands such as Amazon and The Iconic won’t be shifting from their online presence any time soon, but if you look closely, they are always adapting.

Insights

6 Secrets For Successful eCommerce Brands

Author

Author Jessi Cox

January 24, 2023

Listen Now

Episode Transcript

View All Projects
View All Insights