CPAP Direct – Sleep Apnea Treatment & Equipment

CPAP Direct is the largest independent and family-owned provider of sleep apnea treatment and CPAP equipment in Australia.
CPAP Direct is the largest independent and family-owned provider of sleep apnea treatment and CPAP equipment in Australia.
Since dreaming up the first campaign in 2018, the April Ford team has helped new audiences wake up to their mission and strengthen their positioning as the superior service provider and supplier of CPAP machines in the market.
Since dreaming up the first campaign in 2018, the April Ford team has helped new audiences wake up to their mission and strengthen their positioning as the superior service provider and supplier of CPAP machines in the market.
Services
The sleep apnea specialists partnered with us to dream up a digital marketing strategy that could speak directly to two audience segments.
The sleep apnea specialists partnered with us to dream up a digital marketing strategy that could speak directly to two audience segments.
These segments are twofold: those who are diagnosed, understand the condition of sleep apnea and seek cost-effective solutions, and those who are undiagnosed, new to the process and require more support throughout their purchase journey.
These segments are twofold: those who are diagnosed, understand the condition of sleep apnea and seek cost-effective solutions, and those who are undiagnosed, new to the process and require more support throughout their purchase journey.
Through a full-suite approach, our strategic campaigns have significantly increased CPAP’s brand recognition to build long-standing customer relationships and strengthen its competitive advantage in a saturated health market.
AF Quote Icon
Total attention to detail and reaching the right audience. We've been a customer for years while they expanded in to the first class operation that they are today! Well done guys. Keep up the good work. - Bryce Perron

CPAP Direct – Sleep Apnea Treatment & Equipment

May 16, 2022
April Ford Icon
Work

CPAP Direct – Sleep Apnea Treatment & Equipment

Work

CPAP Direct – Sleep Apnea Treatment & Equipment

Listen Now

Author

April 19, 2022

Listen Now

Work

CPAP Direct is the largest independent and family-owned provider of sleep apnea treatment and CPAP equipment in Australia.

CPAP Direct – Sleep Apnea Treatment & Equipment

Since dreaming up the first campaign in 2018, the April Ford team has helped new audiences wake up to their mission and strengthen their positioning as the superior service provider and supplier of CPAP machines in the market.

Author

April 19, 2022

Listen Now

View All Projects
View All Insights