The Smith is a bespoke townhome project by Besal Property that celebrates the true meaning of lifestyle.
The Smith is a bespoke townhome project by Besal Property that celebrates the true meaning of lifestyle.
The project is comprised of eight thoughtfully curated homes by renowned designer Reitsma. April Ford partnered with Besal Property to build a digital marketing strategy that helped to transform architecture into sought-after homes.
Services
The project is comprised of eight thoughtfully curated homes by renowned designer Reitsma. April Ford partnered with Besal Property to build a digital marketing strategy that helped to transform architecture into sought-after homes.
Services
Every asset created by our team intentionally invites the buyer into the space and leaves them wanting more.
Every asset created by our team intentionally invites the buyer into the space and leaves them wanting more.
The Smith brand builds an emotional connection with the audience by merging the project’s architectural language with an engaging tone of voice.
The Smith brand builds an emotional connection with the audience by merging the project’s architectural language with an engaging tone of voice.
Together, these elements fuel the audience’s appetite for luxury and have successfully positioned The Smith as one of the most coveted townhome projects in Mooloolaba.
Together, these elements fuel the audience’s appetite for luxury and have successfully positioned The Smith as one of the most coveted townhome projects in Mooloolaba.

After a national search we selected April Ford for our marketing needs. They have been great and an integral part of team in driving sale, exposure and profile/brand identity. We have never regretted the decision. - Beau Salter, Besal
The Smith - Bespoke Townhome Project
July 7, 2022
The Smith is a bespoke townhome project by Besal Property that celebrates the true meaning of lifestyle.


The project is comprised of eight thoughtfully curated homes by renowned designer Reitsma. April Ford partnered with Besal Property to build a digital marketing strategy that helped to transform architecture into sought-after homes.
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The Smith - Bespoke Townhome Project
The Smith - Bespoke Townhome Project
July 7, 2022
The Smith - Bespoke Townhome Project