2023 - The Year When Value Returns

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Author Brendan Ford

2023 - The Year When Value Returns

Author Brendan Ford
December 20, 2022

Just when we didn't think things could get any weirder, 2022 happened.

The world became short-staffed. Scomo got beaten by Albo. Teal is the colour du jour. Everyone except China embraced COVID. Turns out crypto isn't real money after all. And despite Volodymyr Zelenskyy having a background in comedy, Putin isn't laughing.

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On a marketing front, Netflix rolled out its advertising inventory with Disney and Binge to follow suit in early 2023. Apple continued to make Facebook, sorry, Meta advertising more difficult. Instagram reinvented itself to its original concept, and TikTok continued to confuse people aged over 25 worldwide.

Moving into 2023, we're seeing two clear trends take shape; value and competitiveness. Consumers and businesses alike are demanding genuine value for their investments, and this goes both ways. Consumers want more for less. Businesses expect intrinsic value in return for the capital they deploy. We're returning to a value-based market. One where products and services that don't have real substance or purpose simply don't sell.

The other trend is competitiveness. Businesses are still striving for growth, but now they are all fighting for a smaller piece of the pie. Whether it be talent, customers, suppliers or stock, everyone is having to get more competitive. This isn't a bad thing. If anything, it'll push the good operators up and the bad out.  So, with that crystal ball insights said, we have one final word.

To all those business owners that worked triple the time for half the money this year, we salute you. For all the employees that lifted when others lofted, we appreciate you.

From everyone at April Ford, we wish you all the happiest of holidays. Relax, recharge, and we'll see you back here in 2023.

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Insights

2023 - The Year When Value Returns

Insights

2023 - The Year When Value Returns

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Author

Author Brendan Ford
December 20, 2022

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Just when we didn't think things could get any weirder, 2022 happened.

The world became short-staffed. Scomo got beaten by Albo. Teal is the colour du jour. Everyone except China embraced COVID. Turns out crypto isn't real money after all. And despite Volodymyr Zelenskyy having a background in comedy, Putin isn't laughing.

Insights

2023 - The Year When Value Returns

Author

Author Brendan Ford

December 20, 2022

Listen Now

Episode Transcript

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