5 Easy Tips to Improve Your SEO

There’s no instant fix when attempting to push your website up the ranks in search results. There are a lot of moving parts influencing your rank on search websites like Google, Bing and Yahoo, but we have some quick and simple tips you can use to create a positive effect on your website’s search results.  

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marketingGemma Graye
February Wrap

Wow, what an amazing month it’s been at April Ford. First up, we launched our new website following its two month development phase with our in-house team. Have you had a look yet? I can't express in words how proud I am with the team's delivery of our new home on the World Wide Web. Big thanks to Gemma, Sharna and Ruby for their hard work on this project.

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marketingApril Ford
January 2019 Wrap

2018 feels like a distant memory now and we’re only a month into the new year. 2018 escalated quickly here at April Ford. We doubled the size of our team. Twice. We expanded our service packages in social media content and advertising management, website development for Squarespace & Shopify, Google Ads, digital reputation management, virtual marketing management services and more.

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marketingApril Ford
Is lead generation more important than nurture?

Have you ever called and enquired with a business, and never received a return phone call? Or maybe you enquired online, but never received a phone call or reply email?

As a marketer, I am often called into a business to help generate more leads. My usual response is sure, I can help you do that, but what are you doing with your existing enquiries?

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marketingApril Ford
Are you targeting for interest or intent?

There is a process when it comes to digital marketing. A sequential series of questions that need to be asked and answered to develop the correct fit for purpose strategy. One of those questions is, are you targeting interest or intent. This blog explains the differences between the two and mediums that apply to each. 

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April Ford
Who do you follow?

Over coffee a few weeks ago, my sister had told me this conversation she had with her boyfriend about an Instagram account she follows. The day prior, Kelly was scrolling through her Instagram, and her boyfriend was watching. He noticed something and asked her a pretty straight forward question, do you actually follow an Instagram account about eyebrows? Her response was yes. Of course. Why wouldn’t I?

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marketingApril Ford