April Wrap

April was certainly a month to remember. Not because it’s the best month of the year (for obvious reasons), but because it allowed me to experience the true strength of our team at April Ford. How? Let’s just say, after two years of working non-stop, Brendan and I had a chance to take some time out to get lost in Japan during cherry blossom season. If you haven’t been, you must book a trip, immediately. 

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marketingApril Ford
Phil Darwen of A Designer’s Mind

If you’re a frequent scroller through an architecturally flooded Instagram feed, chances are you’re familiar with @adesignersmind. For those unfamiliar, A Designer’s Mind is the cleverly curated design account of local Sunshine Coast designer, Phil Darwen of Costa Homes, boasting a whopping 1.3 million followers (at the time of publishing this article). We caught up with Phil to chat about how he uses social media to propel growth for his business.

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Referral Marketing

Referrals, also known as word-of-mouth recommendations, are one of the best forms of marketing. You know; when someone buys your product or enlists your service backed purely by another person’s opinion; either a friend, family member, social influencer, customer review, testimonial or another form of online review.

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marketingGemma Graye
Top Five Tips to Control Marketing Costs

There’s nothing quite like the colour ones’ face turns when they receive the unexpected news of yet another blow-out in their marketing costs. To avoid the inevitable that every business owner and marketing manager faces, here’s April Ford’s top five tips to control marketing costs, brought to you by Brendan Ford.

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marketingBrendan Ford
Meet the Team - Nicole McCarroll

Meet Nicole; she's our real estate guru when it comes to content creation. Nicole lives and breathes real estate, so it makes complete sense that she spends her days looking after our real estate clients. Whether it’s clean and sophisticated or modern and quirky, Nicole has an amazing ability to create on-brand content for each individual client, even proving real estate can be fun every now and then.

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March Wrap

This month, we held our first quarterly retreat at Pier 33 in Mooloolaba. It was great to take the team beyond the environment of the office to share and align them with our vision for the future. Because we've grown so quickly, it's easy to forget that not everyone understands everyone else's role, what our values mean and why they're so important.

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marketingApril Ford
Does your marketing have holes?

It's a funny question to ask, but oh-so relevant, particularly for anyone who's conscious of spending precious dollars on marketing, both digitally and traditionally. The question refers to whether your marketing systems, plans and activities have holes, leakage or wastage. For example; you’re running a great digital marketing campaign using social media to drive clicks through to your website, however your website isn't optimised to convert leads. We're sorry to break it to you, but that'd suggest a hole in your marketing game.

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marketingBrendan Ford
5 Easy Tips to Improve Your SEO

There’s no instant fix when attempting to push your website up the ranks in search results. There are a lot of moving parts influencing your rank on search websites like Google, Bing and Yahoo, but we have some quick and simple tips you can use to create a positive effect on your website’s search results.  

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marketingGemma Graye
February Wrap

Wow, what an amazing month it’s been at April Ford. First up, we launched our new website following its two month development phase with our in-house team. Have you had a look yet? I can't express in words how proud I am with the team's delivery of our new home on the World Wide Web. Big thanks to Gemma, Sharna and Ruby for their hard work on this project.

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marketingApril Ford
January 2019 Wrap

2018 feels like a distant memory now and we’re only a month into the new year. 2018 escalated quickly here at April Ford. We doubled the size of our team. Twice. We expanded our service packages in social media content and advertising management, website development for Squarespace & Shopify, Google Ads, digital reputation management, virtual marketing management services and more.

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marketingApril Ford
Is lead generation more important than nurture?

Have you ever called and enquired with a business, and never received a return phone call? Or maybe you enquired online, but never received a phone call or reply email?

As a marketer, I am often called into a business to help generate more leads. My usual response is sure, I can help you do that, but what are you doing with your existing enquiries?

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marketingApril Ford
Are you targeting for interest or intent?

There is a process when it comes to digital marketing. A sequential series of questions that need to be asked and answered to develop the correct fit for purpose strategy. One of those questions is, are you targeting interest or intent. This blog explains the differences between the two and mediums that apply to each. 

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April Ford
Who do you follow?

Over coffee a few weeks ago, my sister had told me this conversation she had with her boyfriend about an Instagram account she follows. The day prior, Kelly was scrolling through her Instagram, and her boyfriend was watching. He noticed something and asked her a pretty straight forward question, do you actually follow an Instagram account about eyebrows? Her response was yes. Of course. Why wouldn’t I?

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marketingApril Ford