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Author:
Carmen Spencer
Love or hate it, The Barbie Movie’s entry into the zeitgeist was a marketing masterclass. The rumoured $150 million marketing budget brought us iconic brand partnerships (AirBNB Barbie Dream House, candle fragrances, pink burgers), memes and took credit for anything pink. We’ll never look at a pink sunset in the same way again.
Love or hate it, The Barbie Movie’s entry into the zeitgeist was a marketing masterclass. The rumoured $150 million marketing budget brought us iconic brand partnerships (AirBNB Barbie Dream House, candle fragrances, pink burgers), memes and took credit for anything pink. We’ll never look at a pink sunset in the same way again.
