Posts in marketing
Meet the Team - Sharna Colebourne – Graphic Designer

After many years spent sharpening her design skills working for publishing houses, creative agencies, one of Australia's largest integrated media companies, and the world's largest home furnishing brand, you could say Sharna Colebourne has developed a vast spectrum of experience. That's exactly what made her the perfect fit for the April Ford team.

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marketingApril Ford
July Wrap

Love it or loathe it, winter is a certainty within our lives.

And, for one reason or another, along with its delivery of (what feels like) sub-zero early morning temperatures, (what looks like) three hours of daylight, and (what seems like) an apocalyptic flu, arrives winter's notorious reputation to trigger a slow period for business owners. 🥶

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marketingApril Ford
June Wrap

Can you believe the first half of the year has already whizzed by? Where has the time gone!? In recognition of the halfway mark of 2019 we've hit pause for a moment to reminisce on the goals we set during the first quarter of the year.

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marketingApril Ford
An Intern’s Insights

Nearing the end of my six-month internship with April Ford Digital Marketing Agency, I’ve finally had a moment to reflect on the invaluable lessons I have learned along the way. Not only was I enabled the opportunity to hone in on my content creation skills, I also experienced a level of culture and methods within the agency that will stick with me for my entire career. Read all about what I have learnt along the way.

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marketingApril Ford
Hailey McGinty of H & G Designs

The introduction of social media into our lives has opened an endless stream of information, inspiration and opportunity for all, especially when it comes to building and interior design. One person who can vouch for this is Hailey McGinty, one half of H & G Designs on the Sunshine Coast. Hailey is a self-made designer who, alongside her partner, Glenn, transformed her passion for building and renovating into a full-time career, with a little help from social media.

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marketingApril Ford
May Wrap

Are you living the dream? I can confidently say that most days, the answer is yes. I get to work on the beautiful Sunshine Coast with a team of the kindest and smartest people I know and for a dream list of clients.

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marketingApril Ford
How to Craft a Killer Instagram Bio

Who would have thought that an Instagram bio would be so important to get right for your business? These 150 characters play an extremely important role in convincing new visitors to click the “follow” button and to get them to engage with your brand.

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marketingApril Ford
April Wrap

April was certainly a month to remember. Not because it’s the best month of the year (for obvious reasons), but because it allowed me to experience the true strength of our team at April Ford. How? Let’s just say, after two years of working non-stop, Brendan and I had a chance to take some time out to get lost in Japan during cherry blossom season. If you haven’t been, you must book a trip, immediately. 

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marketingApril Ford
Phil Darwen of A Designer’s Mind

If you’re a frequent scroller through an architecturally flooded Instagram feed, chances are you’re familiar with @adesignersmind. For those unfamiliar, A Designer’s Mind is the cleverly curated design account of local Sunshine Coast designer, Phil Darwen of Costa Homes, boasting a whopping 1.3 million followers (at the time of publishing this article). We caught up with Phil to chat about how he uses social media to propel growth for his business.

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The Power of Referral Marketing

Referrals, also known as word-of-mouth recommendations, are one of the best forms of marketing. You know; when someone buys your product or enlists your service backed purely by another person’s opinion; either a friend, family member, social influencer, customer review, testimonial or another form of online review.

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marketingApril Ford
Top Five Tips to Control Marketing Costs

There’s nothing quite like the colour ones’ face turns when they receive the unexpected news of yet another blow-out in their marketing costs. To avoid the inevitable that every business owner and marketing manager faces, here’s April Ford’s top five tips to control marketing costs, brought to you by Brendan Ford.

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marketingApril Ford
Meet the Team - Nicole McCarroll

Meet Nicole; she's our real estate guru when it comes to content creation. Nicole lives and breathes real estate, so it makes complete sense that she spends her days looking after our real estate clients. Whether it’s clean and sophisticated or modern and quirky, Nicole has an amazing ability to create on-brand content for each individual client, even proving real estate can be fun every now and then.

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marketingApril Ford
March Wrap

This month, we held our first quarterly retreat at Pier 33 in Mooloolaba. It was great to take the team beyond the environment of the office to share and align them with our vision for the future. Because we've grown so quickly, it's easy to forget that not everyone understands everyone else's role, what our values mean and why they're so important.

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marketingApril Ford
Does your marketing have holes?

It's a funny question to ask, but oh-so relevant, particularly for anyone who's conscious of spending precious dollars on marketing, both digitally and traditionally. The question refers to whether your marketing systems, plans and activities have holes, leakage or wastage. For example; you’re running a great digital marketing campaign using social media to drive clicks through to your website, however your website isn't optimised to convert leads. We're sorry to break it to you, but that'd suggest a hole in your marketing game.

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marketingApril Ford