February Wrap


This month at April Ford we celebrated our BIRTHDAY! 🎈🥳

Wow, what an amazing month it’s been at April Ford. First up, we launched our new website following its two month development phase with our in-house team. Have you had a look yet? I can't express in words how proud I am with the team's delivery of our new home on the World Wide Web. Big thanks to Gemma, Sharna and Ruby for their hard work on this project. Come say hello, here.

February was also our birthday month - happy birthday to us! We celebrated with cake and an Instagram competition @aprilfordagency where the winner scored a care pack from our generous friends at Hello Trader. Congratulations @stephpatey, we hope you love your care pack goodies (we all have prize envy over here at April Ford HQ).

We've welcomed two amazing people to our team this month. Madi has joined us as an intern from the University of the Sunshine Coast where she's undertaking a minor in Social Media Marketing with a Bachelor of Business Marketing degree. Madi is working alongside our content team, learning how our content strategies are developed and executed. Laura has also jumped on board as our team copywriter and editor. Due to the volume of content we deliver on a daily basis, it’s important all posts are reviewed by a fresh set of eyes before being sent to the client for approval or going live. Laura is the punctuation and grammar boss, and we're excited she's part of our ever-growing team. She also loves to travel so if you're looking for someone to vicariously live through, you'll find all her adventures at @the_wanderfolk

As part of our team development, this month we launched our 'Team Member of the Month' campaign to shine a light on team members who demonstrate the April Ford core values. Liv Blondeau claimed the title of Team Member of February! Liv is a Content Account Manager here at April Ford who spent the entire month of February looking after twice the amount of clients; hers and another Account Managers' clients whilst they were on a well-deserved holiday. Liv demonstrated our core value of 'We are high performing' on a daily basis by managing the extra workload without a single issue or complaint! We're so grateful for Liv's dedication to our team and our clients. 💕🏆

Social Media Content

This month we officially welcomed OfficeHQ, a professional phone answering and virtual receptionist service in Australia, USA and the UK. Based on the Sunshine Coast, all phone calls are answered by friendly, professional and locally based receptionists with your preferred greeting. Liv has been working with OfficeHQ for the past few weeks, curating content to demonstrate the problems businesses face and how OfficeHQ can be the solution. Need help answering phones? Sign up for a seven day free trial, today. 

We also welcomed Ercan Erson and his team from Ray White Erskineville and Surry Hills. A true family man and Auction Agent, Ercan is using social media to educate his audience on his team and their focus on using Auctions as a selling method whilst highlighting the local area they serve. Nicole has been working with Ercan and Arielle to push this message to his audience. Welcome to the family, Ercan!

It’s no secret that we love property at April Ford. I have lived and breathed real estate since I was a child; often being dragged to my parents' real estate office after school and on weekends. This month, in conjunction with our client, Dan Sowden from Ray White Maroochydore, Nicole commenced working with Essence, a boutique development in Cotton Tree. This development offers home owners the opportunity to downsize without sacrificing the modern and relaxing conveniences that Cotton Tree has to offer. The immaculate branding, website design and renders were created by our friends at Marx Design, who made our job just that little bit easier. 

One of our content creation highlights this month was being invited to the Ray White Coastal Living’s 10th Annual Tradies BBQ hosted by Brett Graham for the entire group. Kieran was lucky enough to attend and photograph the event. He also had the opportunity to chat to everyone there; some of whom had attended the first event 10 years ago. What a great way to say thank you to your extended supplier team, which can often be overlooked. 

With Kieran officially joining the team last month, over 2500 photos have been taken in February, alone. That's a lot of photos! We can't show you all our favourites, but here's a small selection:

Social Media Advertising

If you're not already aware, I'm married to a surfer. For those of you who aren't in a relationship with a surfer, you may not understand the search for the perfect wave and how ALL holidays evolve from that concept. This month we started working with Wayfarers Atlas, a travel company that specialises in organised travel for families and couples who want luxury holidays with world-class waves and family fun. Marx Design are launching the Wayfarers Atlas website in March. Until then, keep track of all the Wayfarers Atlas perfect wave and holiday destination updates by giving them a 'Like' on Facebook.

Websites & Design

We're excited to share the launch of The Gympie Clinic’s new website. This was a referral from our friends at Maroochy Waters Medical Practice whose website we completed mid 2018.

The Gympie Clinic was designed by Sharna, project managed and written by Gemma, and had photography supplied by Kieran. This is a true team effort with an amazing outcome. 

This month Sharna finished a fresh new look for Easy Living Solutions, a new ecommerce store for assisted technology aids and products designed for easier living. If you want to keep up to date with their website launch, follow them on Facebook, now.

This is just a snippet of April Ford highlights for February 2019. Need help with your social or digital marketing? We’d love to chat. 

April Ford.

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