Just imagine a customer clicking on a Facebook advertisement, generating a lead, the lead being captured in your CRM system, your sales team being notified of the lead via email and asked to follow up. Then a series of actions occur until such time as the lead is converted into a sale. Once a sale, a checklist is automatically sent to your employees to follow to complete the transaction and deliver the product or service. All happening without you lifting a finger. Even better, all in a system that provides real time reporting on progress.