You are our
priority.
Legal marketing requires industry experts. Just like you operate in a niche area of practice, so do we. From personal injury law to commercial, property to litigation, criminal defence to divorce, even wills and estates. We work with firms all over Australia each with their own niche.
Lead generation and talent acquisition are the most common cases we take on. And like you, we're also competitive. Striving for our clients to be number one in their market. Our clients include both boutique and national firms. We take care of your marketing so you can focus on winning cases.
how we can
Help.
Client acquisition
Lead generation for high value clients with long-term potential, high-net-worth or a wide scope. From criminal defence to property, commercial and conveying, we have the intimate knowledge and experience in all niche areas of law to scale your lead flow and maximise lifetime client value.
Brand awareness
Be known as the leading law firm in your niche. Build a strong brand presence and gain a competitive advantage with digital advertising strategies proven to generate results.
Recruitment
No shortage of cases, but not enough lawyers or clerks? We will help you become a brand of attraction as the employer of choice for the right type of talent.
Not enough time
Our specialists and analysts work, so you don’t have to. Save time and energy by appointing a team of digital advertising experts, and never entertain the idea of recruiting for in-house marketers again.
Strategy
The foundation for future growth. We take a whole of business approach to analyse business performance, identify opportunities and deliver measurable results.
Client acquisition
Lead generation for high value clients with long-term potential, high-net-worth or a wide scope. From criminal defence to property, commercial and conveying, we have the intimate knowledge and experience in all niche areas of law to scale your lead flow and maximise lifetime client value.
Brand awareness
Be known as the leading law firm in your niche. Build a strong brand presence and gain a competitive advantage with digital advertising strategies proven to generate results.
Recruitment
No shortage of cases, but not enough lawyers or clerks? We will help you become a brand of attraction as the employer of choice for the right type of talent.
Not enough time
Our specialists and analysts work, so you don’t have to. Save time and energy by appointing a team of digital advertising experts, and never entertain the idea of recruiting for in-house marketers again.
Strategy
The foundation for future growth. We take a whole of business approach to analyse business performance, identify opportunities and deliver measurable results.
Client acquisition
Lead generation for high value clients with long-term potential, high-net-worth or a wide scope. From criminal defence to property, commercial and conveying, we have the intimate knowledge and experience in all niche areas of law to scale your lead flow and maximise lifetime client value.
Brand awareness
Be known as the leading law firm in your niche. Build a strong brand presence and gain a competitive advantage with digital advertising strategies proven to generate results.
Recruitment
No shortage of cases, but not enough lawyers or clerks? We will help you become a brand of attraction as the employer of choice for the right type of talent.
Not enough time
Our specialists and analysts work, so you don’t have to. Save time and energy by appointing a team of digital advertising experts, and never entertain the idea of recruiting for in-house marketers again.
Strategy
The foundation for future growth. We take a whole of business approach to analyse business performance, identify opportunities and deliver measurable results.
the stats speak for themselves.
53%
Lower cost per conversion on Google after engaging April Ford
6x
More monthly leads after scaling Google ad account
84%
Higher click through rates on April Ford copy writing updates to Google Search text ads
50%
Lower cost per conversion on Google than the Legal industry standard
Niches
Personal Injury Law
Representing those injured due to the negligence of others means your client base is broad. Don’t waste budget attempting to engage everyone. Gain high value clients and a competitive edge with a targeted performance strategy.
Litigation
Clients trust your representation in civil, commercial, contract or IP disputes because of your results. Leverage your reputation and drive demand with our systematic approach to sustainable, long-term growth.
Criminal Defence
Clients facing criminal charges work with defence law firms that instil confidence. Don’t play second fiddle. Be known as the leading legal team that deliver results with a lead flow strategy for exponential growth.
Commercial & Property Law
Real estate transactions, negotiations and disputes - our team have extensive experience in all aspects of commercial and property law. Maximise client value and increase market share with our systematic approach to long-term growth. We’ll show you how.
Divorce Law
While your firm is delivering the best possible outcome for family law matters, let our team focus on your growth. We understand the complexities of divorce, separation, child custody and spousal support. Acquire high value caseloads and talent with our proven performance tactics. Find out how.
Conveyancing
Differentiate your firm and attract a high volume of high value property transactions with our systematic approach to performance. Our extensive experience in property matters is proven to achieve measurable results to generate revenue growth at scale. Let us show you how.
Wills & Estates
Law firms dealing with matters relating to wills, trusts and estates are operating in a highly competitive market. Our tactics are proven to overcome the challenges of attracting and retaining clients. Leverage your reputation with a strategy focused on building brand value and achieving long-term growth.
We had April Ford do our website and marketing material recently and the result is fantastic. All the staff have been very helpful and always make themselves available to answer questions. Thanks to the team at April Ford.
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We had April Ford do our website and marketing material recently and the result is fantastic. All the staff have been very helpful and always make themselves available to answer questions. Thanks to the team at April Ford.
- Brendan Beavon
