Our mission is to help our clients grow.


April Ford is a digital performance agency with an innate understanding of business. We manage a national portfolio of clients with specialisations in; medical and allied health, financial services, professional services, ecommerce, education, government, SAAS and FMCG.

Our founders, April Forbes and Brendan Ford, spent two decades building and exiting companies in consulting, property, and M&A before launching AF in 2017. Having bootstrapped growth without taking outside investment, April Ford has in a few short years, developed a national footprint with multiple offices and a blue-chip client base. We're a business built on results, not false promises.

Our team is the perfect balance of seasoned vets and youthful enthusiasm, brought together by a joint unconditional focus on performance. Our expertise lies in lead generation and ecommerce. Our passion lives in business growth.


Digital advertising is not a race to the bottom. It’s a fight for the top. You can’t discount your way to profitability in business. But with our growth strategies you’ll be laughing all the way to the bank.

We take the time to get to know you and your business. We leverage AI to give your brand the competitive advantage you’ve been searching for. Powered by actual intelligence, data driven decisions, creative thinking and commercial maturity, April Ford is like no agency you’ve met before.

We believe that revenue growth and client acquisition shouldn’t come at the cost of margin. We follow an ‘investment thesis’ that is built around the responsible management of a clients’ budgets. Designed to achieve above market returns using an unparalleled marketing strategy.

We believe that digital marketing is an investment and therefore should be treated with diligence, discipline and dedication.

our vision

To build the number #1 performance-driven digital agency that has a life-changing impact on its team and clients.

Our values
are simple.

1. Always do the right thing
2. We only work with people we like
3. We believe in people and their dreams
4. We embrace change and innovation



Performance is in our DNA. So much so that every client of April Ford is assigned their very own Performance Manager. Their role is solely focussed on driving growth and achieving your goals.

Actual Intelligence

Actual Intelligence (AI) is our commodity. We apply deep thought to every campaign, problem, decision and recommendation. All backed by experience, data and diligence.


We don't dodge calls, emails or problems. We'll own our losses just as much as we celebrate our wins. We respond to your needs and market conditions with equal urgency.


We're brutally honest. With our clients and to ourselves. Sugar coating and lip service isn't something we offer. We're direct, detailed and concise. We appreciate you're busy and will treat your time with the respect it deserves.

Innovation & technology

Our clients benefit from the investment we make in innovation. Adopting the latest platforms, tools and technology ensures we’re delivering at the very forefront of possibilities.

Commercial Maturity

Commercial maturity comes from operating through multiple cycles. Not just one short bull market. Our foresight and confidence is supported by our experience and knowledge. We’re the steady hands on the wheel you want in times like these.

Meet your high performance team.








April Ford

Performance Manager

Brendan Ford

Managing Director

Gemma Graye

Chief Investment Officer

Jarrod Pendleton

Advertising Manager

Pia Marshall

Digital Marketing Manager

Alyssa Davis

Digital Marketing Manager

Forbes Tregaskis

Advertising Manager

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