Increased Patient Value For Private Fee Medical Practice

industry:

Healthcare & Allied Health

YEAR:

2023

On Point Family Practice are a family-owned private medical centre dedicated to providing personalised care and purposeful services.

Services rendered for Increased Patient Value For Private Fee Medical Practice:

What we
achieved for
Increased Patient Value For Private Fee Medical Practice.

146% increase in total website users in 7 days post campaign launch

48% higher Google conversion rate than medical industry standard

82% lower cost per conversion on Google than medical industry standard

Over 130K impressions on Google display per month

Performance-focused patient acquisition

Since opening its doors in 2021, the people-centred practice has created a welcoming and inclusive environment that empowers the local community to achieve the best health outcomes. Our objective was to fill their books with high-value, repeat patients. To increase patient intake, we implemented a performance-focused strategy that generated growth at scale.

MAXIMISED PATIENT VALUE

On Point Family Practice’s point of difference lies in their commitment to continuity of care. Our full funnel approach targeted audiences at every step of the patient journey to increase brand visibility and gain significant market share.

From their website to advertising, every aspect of On Point Family Practice’s strategy engaged local audiences to deliver measurable results.

From their website to advertising, every aspect of On Point Family Practice’s strategy engaged local audiences to deliver measurable results.

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Great team of professionals! Would recommend for any new business looking to establish their brand. From start to finish the team at April Ford are seriously polished. - Alexander Baggott

the brief
what we achieved
the strategy
the results

The Brief.

What we achieved.

146% increase in total website users in 7 days post campaign launch

48% higher Google conversion rate than medical industry standard

82% lower cost per conversion on Google than medical industry standard

Over 130K impressions on Google display per month

the strategy.

The results.

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