Digital marketing agency for Adelaide brands

Adelaide marketing that answers to
your numbers.

Strategy, creative and media buying for Adelaide brands, in one senior team. We read the numbers and act on them, fast.

What's working, October 2026
7 of 9Meta Advantage+ catalogue is beating manual audiences on 7 of 9 e-commerce accounts.
LiveChatGPT Ads are running. Early cost per lead is under search on two lead gen accounts.
2.3xLo-fi video is out-performing polished static on click-through across the group.

9+ years, 450+ clients servedSenior specialists, no juniorsBoard-ready reporting

Areas we cover
Adelaide CBD, North Adelaide, Norwood, Glenelg, Unley, Prospect, Port Adelaide, Salisbury, Marion, Mawson Lakes, the Adelaide Hills, the Barossa and McLaren Vale
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Estimated management fee

$5,000*

per month, for strategy, creative, media buying and reporting

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In all honesty, the team working with you is what makes working with an agency successful.

*This estimate is based on a percentage of your budget, not individual services.

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Results

Results speak louder than promises.

Garden products

34,413

Guide downloads from one lead campaign

Lead generation, email list

Hire

26.7x

Non-brand Google Ads return

Lead generation, bookings

Plants and nursery

31.6x

Meta return on ad spend

E-commerce, online sales

Medical devices

$482K

Meta-reported revenue in a single month

E-commerce, online sales

Client stories

Hear it from our clients.

Trailer hire
New testimonial
Rob Cowie, CEO
,
Henco (Move Yourself, U-Haul Australia)
, on what changed after they hired us.
Medical aesthetics
Bookings
Melissa Drury, Director
,
MD Cosmetics
, on what changed after they hired us.
Legal
Lead generation
Glen Carpenter, Director
,
Spire Law
, on what changed after they hired us.
Business brokers
2,400+ leads
Oliver Wadhams, Director
,
Bonza Business & Franchise Sales
, on what changed after they hired us.
Childcare
47 parent leads from one ad
Ara Phillips, Director
,
Evolution Early Learning
, on what changed after they hired us.

Reporting

Let's talk about reports.

Results tell you what happened. Insights tell you why, and what we are doing about it. We built our own reporting system to put insights first. No other agency has it. Every report is written for your business, with your conversion metrics in mind.

Scroll inside the report to read all eight pages.Download the sample PDF
Monthly report · Results and insightsYour Brand · September 2026

Your best month of the year for bookings through ads.

Meta return on ad spend, this month

8.4x

Platform-reported. Reconciled against GA4 on the next page.

ResultsFive things to knowAnnual trendsWebsiteSocialOur workFull detail
Results

Your best month of the year for bookings through ads.

$24.6KMedia spend
$154KRevenue (platform)
6.3xBlended return
Meta says$154K revenue
GA4 says$131K revenue
Why they differMeta counts people who saw an ad and bought later. GA4 counts the last click. Both are shown, every month.
Insights

Five things to know

  1. 1Twice the bookings per dollar compared with the same month last year.
  2. 2759 bookings and calls came from people who saw the display ads first.
  3. 3About 1,800 more bookings were within reach, held back by two stock gaps.
  4. 4Nearly 1 in 10 website visits ended in a booking.
  5. 5Posting restarted, and Facebook reach jumped from 437 to 10,251.
Annual trends

Twice the bookings per dollar compared with September last year.

Bookings from ads, last 12 months
O
N
D
J
F
M
A
M
J
J
A
S
Return by channel
Meta8.4x
Google Shopping7.1x
Google Search5.8x
Programmatic2.2x
Website

Nearly 1 in 10 website visits ended in a booking.

41,200Visits, up 18% on August
9.4%Visit to booking rate
2.1sMobile load time, was 3.8s

About 1,800 more bookings were within reach this month, held back by two products showing out of stock. We have flagged both with your team.

Social

Posting restarted, and Facebook reach jumped from 437 to 10,251.

10,251Facebook reach
12Posts published
+312New followers

Best post: the behind-the-scenes packing video. We are turning it into an ad for October.

Our work

What we did in September, and what is coming up.

Done
  • Three new Meta statics live, product shot beat lifestyle again
  • Google Shopping feed cleaned, 140 products re-approved
  • Programmatic moved to a sharper audience
  • Mobile speed fixes shipped on the booking page
Next
  • Budget up 15% on Meta while return holds
  • Packing video cut into three ads
  • Stock alerts wired to pause ads on sold-out lines
Reviewed and approved by a director before sending.
Full detail

Every campaign, every number.

CampaignSpendRevenue (platform)ReturnBookings
Meta Advantage+ sales$9,800$82,3008.4x412
Meta remarketing$2,400$21,1008.8x118
Google Shopping$6,100$43,3007.1x231
Google Search, brand$1,900$18,2009.6x96
Google Search, generic$2,600$9,4003.6x51
Programmatic display$1,800$3,9002.2x24

Illustrative figures. Platform-reported revenue, reconciled against GA4 on page two.

Board review · 2025-26 financial yearYour Brand · Marketing performance and next year's plan

Written for directors. Return on the whole investment, what moved the business, and where the next dollar goes.

Return on total marketing investment, including fees

5.8x

Every $1 invested returned $5.80 in revenue across the year.

SummaryReturnGrowthProgrammaticMarketInvestmentRisksAppendix
Summary

Ads carried the growth in a year when organic traffic softened.

$384KTotal investment, media and fees
$2.23MRevenue from ads, platform-reported
+38%Revenue growth on last year
  1. 1Every $1 in ads brought in about $27 in bookings.
  2. 2Paid search added 20,000 bookings while direct visits slipped.
  3. 3Programmatic reached 1.1 million Australians and stayed with them until they were ready to book.
  4. 4Rivals are winning more of the searches that matter.
  5. 5Website speed capped conversion in the first half. Fixed in the second.
Return

Return held above target in every quarter.

ChannelInvestmentRevenueReturnShare of revenue
Google Search$112K$868K7.8x39%
Meta$96K$714K7.4x32%
Google Shopping$58K$402K6.9x18%
Programmatic$44K$156K3.5x7%
TikTok$18K$90K5.0x4%
Management fees$56K

Illustrative figures. Platform-reported revenue, reconciled against GA4 in the appendix.

Growth

Growth came from more buyers, not higher spend per buyer.

Revenue by quarter, indexed to Q4
Q1
Q2
Q3
Q4
What moved the business

New customers up 44%. Average order flat. Repeat purchase rate up two points after the email programme restarted.

What held it back

Mobile page speed capped conversion rate at 2.1% until the fix in Q3, when it moved to 3.4%.

Programmatic

Reached 1.1 million Australians and stayed with them until they were ready to book.

1.1MPeople reached
6,900Bookings after seeing a display ad first
$6.40Cost per assisted booking

Programmatic closed few sales on its own and that is expected. Its job was to put the brand in front of new people and keep it there. Search and Meta then converted them.

Market

Rivals are winning more of the searches that matter.

CompetitorImpression shareChange on last yearOutranking you
Your Brand41%+3 pts
Competitor A36%+9 pts48% of the time
Competitor B22%+1 pt21% of the time
Competitor C14%-4 pts9% of the time

Competitor A doubled its search budget in the second half. We recommend defending the twelve highest-value terms before they take position.

Investment

Where we would put the next dollar.

Recommended budget, next financial year
  • Google Search up 20%, to defend the terms Competitor A is buying
  • Meta held, with budget moved from prospecting to the creative that converts
  • Programmatic held, re-targeted to the two regions with headroom
  • Email and TikTok up, both returned above target on small spend
Targets we are proposing
  • Revenue from ads +25% on a total investment of $440K
  • Return on total investment held at 5.5x or better
  • Impression share on the core terms from 41% to 50%
  • Mobile conversion rate 3.4% to 4.0%
Agreed with you before the year starts. Reviewed at the half-year.
Risks

What could hold growth back next year, and what we would do about it.

RiskLikelihoodWhat we would do
Two products carry 60% of revenueHighWiden the catalogue in creative and feed; test three new hero lines by Q2
Competitor A keeps raising search spendHighDefend the twelve core terms; move brand budget to generic where return holds
Stock gaps in peak seasonMediumStock alerts wired to pause ads on sold-out lines
Platform tracking changesMediumServer-side tracking in place; GA4 reconciliation every month

Appendix: full channel detail, GA4 reconciliation and methodology follow in the complete report. Illustrative figures.

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What we do

Strategy, creative and media. Under one roof.

One brief, one team, one roof. This month's insight becomes next month's actions. Nobody works from home, so collaboration is constant, accountability is the focus, and results are discussed openly with insights and ideas shared every day. Each service below is run by a specialist on our team. We recommend only what the plan needs.

“Most agencies buy media for creative someone else made, against a strategy the budget can't deliver. We don't work that way. Strategy, creative and media sit in one room here, so nothing gets lost in a hand-off and we move faster. That's the whole point.”

April Ford
April FordCo-Founder, April Ford
01

Strategy

Not a line item. It comes with every engagement.

  • Discovery and audit
  • Comprehensive marketing strategy
  • Campaign planning
  • Reporting and insights
  • Half-year and annual reviews
02

Creative

Made in-house, briefed from the strategy.

  • Ad creative and video
  • Social media content and UGC
  • Email marketing
  • Blog writing
  • Webflow and Shopify websites
  • Landing pages and CRO
03

Media buying

Senior buyers, run against the plan.

  • Google Ads: Search, Shopping, Performance Max and YouTube
  • Meta advertising
  • TikTok advertising
  • Programmatic display and native
  • Audio, podcast, TV and BVOD
  • ChatGPT advertising

For Adelaide brands

Make a good reputation go further.

Adelaide is a market where word of mouth still carries a lot of weight. People know each other, shop local and stick with brands they trust, so paid campaigns work best when they back up a good reputation rather than shout over it.

South Australia's economy has real depth. Food, wine and agribusiness sit alongside health, aged care, defence, advanced manufacturing and a growing trade and B2B sector. Many of these businesses sell interstate or overseas as well as at home, so their marketing has to work in Adelaide and well beyond it.

Media here can also go further. With fewer national advertisers bidding locally, a well-run campaign can often stretch a budget further than it would on the east coast. The opportunity is to spend carefully, track what each dollar earns and build on what works.

Your account is run by our Queensland team, with meetings online, so working together fits around your day and the time difference. We plan, make and buy the work ourselves across Google, Meta, TikTok, programmatic, audio and connected TV, and report in plain English on the enquiries and sales each channel delivers.

Recent work

Work that paid for itself.

Industries

Every industry we have worked in.

Nine years and 450+ clients across Australia and New Zealand.

Manufacturing
The goal
Wholesale and trade enquiries
Not-for-profit
The goal
Donations and supporters
Retail
The goal
Store visits and online sales
Home services
The goal
Quote requests
Fitness and wellbeing
The goal
Memberships and class bookings
SaaS and technology
The goal
Trials and demos
Accounting
The goal
New client enquiries
Financial services
The goal
Qualified leads and applications
Professional services
The goal
Qualified leads
Education and training
The goal
Course enrolments
Gardening and horticulture
The goal
Retail sales and brand demand
Beauty and skincare
The goal
Online sales and repeat customers
Tourism and travel
The goal
Direct bookings
Builders and construction
The goal
Qualified project enquiries
Medical aesthetics
The goal
Consultation bookings
Dental
The goal
New patient bookings
Aged care
The goal
Family enquiries and admissions
Allied health
The goal
New patient bookings
Consumer brands and FMCG
The goal
Retail sell-through and online sales
Automotive
The goal
Test drives and service bookings
Hospitality
The goal
Bookings and covers
Veterinary
The goal
New patient bookings
Vehicle hire
The goal
Online bookings
Property and real estate
The goal
Buyer and tenant enquiries
E-commerce
The goal
Profitable online revenue
Healthcare
The goal
Booked appointments
Legal
The goal
Qualified case enquiries
Childcare and early learning
The goal
Enrolment enquiries and centre tours
Show all 28 industries

About April Ford

A business built on results.

April Ford is a digital performance agency with an innate understanding of business. Founders April and Brendan Ford spent two decades in consulting, property and M&A before launching AF in 2017.

The agency has grown without outside investment, now has offices in Brisbane and on the Sunshine Coast, and serves a national client base. The people who started it still run it, and still sit across every account.

2017Founded
450+Clients served
11Team members

Our mission

Our mission is to help our clients grow.

Our values are simple

01We always do the right thing.
02We only work with people we like.
03We believe in people and their dreams.
04We embrace change and innovation.

The team

Melissa Kirkwood
Melissa Kirkwood
Business Manager
Katie Stewart
Katie Stewart
Senior Designer
Kaitlyn Hunt
Kaitlyn Hunt
Digital Website & Content Manager
Livi Cotton
Livi Cotton
Social Media Manager
Caitlin Allen
Caitlin Allen
Social Media Manager
Dave Stewart
Dave Stewart
Growth Specialist
Victoria Appels
Victoria Appels
Content Director
Jarrod Pendleton
Jarrod Pendleton
Senior Advertising Manager
Gemma Graye
Gemma Graye
Chief Investment Officer
Brendan Ford
Brendan Ford
Managing Director
April Ford
April Ford
Performance Manager

Request a proposal

Let's grow your Adelaide brand.

1300 004 777

Monday to Friday, 8.30am to 5pm AEST

Brendan Ford

Brendan Ford

Co-Founder, Managing Director

Dave Stewart

Dave Stewart

Growth Specialist

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