Digital marketing agency for Sydney brands

Sydney marketing that answers to
your numbers.

Name: April Ford
Address: Level 6, 200 Adelaide St, Brisbane, QLD, 4000, AU
Telephone: 1300 004 777

Strategy, creative and media buying for Sydney brands, in one senior team. We read the numbers and act on them, fast.

What's working, October 2026

7 of 9Meta Advantage+ catalogue is beating manual audiences on 7 of 9 e-commerce accounts.

LiveChatGPT Ads are running. Early cost per lead is under search on two lead gen accounts.

2.3xLo-fi video is out-performing polished static on click-through across the group.

9+ years, 450+ clients servedSenior specialists, no juniorsBoard-ready reporting

Areas we cover

Sydney CBD, North Sydney, Parramatta, Macquarie Park, Chatswood, the Eastern Suburbs, the Inner West, the Northern Beaches, the Hills District, Penrith and the Sutherland Shire

Want to know what it costs?Open the calculator

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Checking your budget...

Working out the split between fees and advertising for $40,000 per month.

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Estimated management fee

$5,000*

per month, for strategy, creative, media buying and reporting

Total budget per month##INLINE37##

Fee as a share of budget##INLINE39##

In all honesty, the team working with you is what makes working with an agency successful.

Meet the team working with you.

*This estimate is based on a percentage of your budget, not individual services.

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Results

Results speak louder than promises.

Garden products

34,413

Guide downloads from one lead campaign

Lead generation, email list

Hire

26.7x

Non-brand Google Ads return

Lead generation, bookings

Plants and nursery

31.6x

Meta return on ad spend

E-commerce, online sales

Medical devices

$482K

Meta-reported revenue in a single month

E-commerce, online sales

See how we report on this

Client story Evolution Early Learning Ara Phillips, Director

Client stories

Hear it from our clients.

Henco (Move Yourself, U-Haul Australia)

Trailer hire

New testimonial

Rob Cowie, CEO

Trailer hire

New testimonial

Rob Cowie, CEO

,

Henco (Move Yourself, U-Haul Australia)

, on what changed after they hired us.

MD Cosmetics

Medical aesthetics

Bookings

Melissa Drury, Director

Medical aesthetics

Bookings

Melissa Drury, Director

,

MD Cosmetics

, on what changed after they hired us.

Spire Law

Legal

Lead generation

Glen Carpenter, Director

Legal

Lead generation

Glen Carpenter, Director

,

Spire Law

, on what changed after they hired us.

Bonza Business & Franchise Sales

Business brokers

2,400+ leads

Oliver Wadhams, Director

Business brokers

2,400+ leads

Oliver Wadhams, Director

,

Bonza Business & Franchise Sales

, on what changed after they hired us.

Evolution Early Learning

Childcare

47 parent leads from one ad

Ara Phillips, Director

Childcare

47 parent leads from one ad

Ara Phillips, Director

,

Evolution Early Learning

, on what changed after they hired us.

Reporting

Let's talk about reports.

Results tell you what happened. Insights tell you why, and what we are doing about it. We built our own reporting system to put insights first. No other agency has it. Every report is written for your business, with your conversion metrics in mind.

Monthly report Board report

Scroll inside the report to read all eight pages.Download the sample PDF

Monthly report · Results and insightsYour Brand · September 2026

Your best month of the year for bookings through ads.

Meta return on ad spend, this month

8.4x

Platform-reported. Reconciled against GA4 on the next page.

ResultsFive things to knowAnnual trendsWebsiteSocialOur workFull detail

Results

Your best month of the year for bookings through ads.

$24.6KMedia spend

$154KRevenue (platform)

6.3xBlended return

Meta says$154K revenue

GA4 says$131K revenue

Why they differMeta counts people who saw an ad and bought later. GA4 counts the last click. Both are shown, every month.

Insights

Five things to know

1Twice the bookings per dollar compared with the same month last year.
2759 bookings and calls came from people who saw the display ads first.
3About 1,800 more bookings were within reach, held back by two stock gaps.
4Nearly 1 in 10 website visits ended in a booking.
5Posting restarted, and Facebook reach jumped from 437 to 10,251.

Annual trends

Twice the bookings per dollar compared with September last year.

Bookings from ads, last 12 months

O

N

D

J

F

M

A

M

J

A

S

Return by channel

Meta8.4x

Google Shopping7.1x

Google Search5.8x

Programmatic2.2x

Website

Nearly 1 in 10 website visits ended in a booking.

41,200Visits, up 18% on August

9.4%Visit to booking rate

2.1sMobile load time, was 3.8s

About 1,800 more bookings were within reach this month, held back by two products showing out of stock. We have flagged both with your team.

Social

Posting restarted, and Facebook reach jumped from 437 to 10,251.

10,251Facebook reach

12Posts published

+312New followers

Best post: the behind-the-scenes packing video. We are turning it into an ad for October.

Our work

What we did in September, and what is coming up.

Done

Three new Meta statics live, product shot beat lifestyle again
Google Shopping feed cleaned, 140 products re-approved
Programmatic moved to a sharper audience
Mobile speed fixes shipped on the booking page

Budget up 15% on Meta while return holds
Packing video cut into three ads
Stock alerts wired to pause ads on sold-out lines

Reviewed and approved by a director before sending.

Full detail

Every campaign, every number.

Campaign	Spend	Revenue (platform)	Return	Bookings
Meta Advantage+ sales	$9,800	$82,300	8.4x	412
Meta remarketing	$2,400	$21,100	8.8x	118
Google Shopping	$6,100	$43,300	7.1x	231
Google Search, brand	$1,900	$18,200	9.6x	96
Google Search, generic	$2,600	$9,400	3.6x	51
Programmatic display	$1,800	$3,900	2.2x	24

Illustrative figures. Platform-reported revenue, reconciled against GA4 on page two.

Board review · 2025-26 financial yearYour Brand · Marketing performance and next year's plan

Written for directors. Return on the whole investment, what moved the business, and where the next dollar goes.

Return on total marketing investment, including fees

5.8x

Every $1 invested returned $5.80 in revenue across the year.

SummaryReturnGrowthProgrammaticMarketInvestmentRisksAppendix

Summary

Ads carried the growth in a year when organic traffic softened.

$384KTotal investment, media and fees

$2.23MRevenue from ads, platform-reported

+38%Revenue growth on last year

1Every $1 in ads brought in about $27 in bookings.
2Paid search added 20,000 bookings while direct visits slipped.
3Programmatic reached 1.1 million Australians and stayed with them until they were ready to book.
4Rivals are winning more of the searches that matter.
5Website speed capped conversion in the first half. Fixed in the second.

Return

Return held above target in every quarter.

Channel	Investment	Revenue	Return	Share of revenue
Google Search	$112K	$868K	7.8x	39%
Meta	$96K	$714K	7.4x	32%
Google Shopping	$58K	$402K	6.9x	18%
Programmatic	$44K	$156K	3.5x	7%
TikTok	$18K	$90K	5.0x	4%
Management fees	$56K

Illustrative figures. Platform-reported revenue, reconciled against GA4 in the appendix.

Growth

Growth came from more buyers, not higher spend per buyer.

Revenue by quarter, indexed to Q4

Q1

Q2

Q3

Q4

What moved the business

New customers up 44%. Average order flat. Repeat purchase rate up two points after the email programme restarted.

What held it back

Mobile page speed capped conversion rate at 2.1% until the fix in Q3, when it moved to 3.4%.

Programmatic

Reached 1.1 million Australians and stayed with them until they were ready to book.

1.1MPeople reached

6,900Bookings after seeing a display ad first

$6.40Cost per assisted booking

Programmatic closed few sales on its own and that is expected. Its job was to put the brand in front of new people and keep it there. Search and Meta then converted them.

Market

Rivals are winning more of the searches that matter.

Competitor	Impression share	Change on last year	Outranking you
Your Brand	41%	+3 pts
Competitor A	36%	+9 pts	48% of the time
Competitor B	22%	+1 pt	21% of the time
Competitor C	14%	-4 pts	9% of the time

Competitor A doubled its search budget in the second half. We recommend defending the twelve highest-value terms before they take position.

Investment

Where we would put the next dollar.

Recommended budget, next financial year

Google Search up 20%, to defend the terms Competitor A is buying
Meta held, with budget moved from prospecting to the creative that converts
Programmatic held, re-targeted to the two regions with headroom
Email and TikTok up, both returned above target on small spend

Targets we are proposing

Revenue from ads +25% on a total investment of $440K
Return on total investment held at 5.5x or better
Impression share on the core terms from 41% to 50%
Mobile conversion rate 3.4% to 4.0%

Agreed with you before the year starts. Reviewed at the half-year.

Risks

What could hold growth back next year, and what we would do about it.

Risk	Likelihood	What we would do
Two products carry 60% of revenue	High	Widen the catalogue in creative and feed; test three new hero lines by Q2
Competitor A keeps raising search spend	High	Defend the twelve core terms; move brand budget to generic where return holds
Stock gaps in peak season	Medium	Stock alerts wired to pause ads on sold-out lines
Platform tracking changes	Medium	Server-side tracking in place; GA4 reconciliation every month

Appendix: full channel detail, GA4 reconciliation and methodology follow in the complete report. Illustrative figures.

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What we do

Strategy, creative and media. Under one roof.

One brief, one team, one roof. This month's insight becomes next month's actions. Nobody works from home, so collaboration is constant, accountability is the focus, and results are discussed openly with insights and ideas shared every day. Each service below is run by a specialist on our team. We recommend only what the plan needs.

“Most agencies buy media for creative someone else made, against a strategy the budget can't deliver. We don't work that way. Strategy, creative and media sit in one room here, so nothing gets lost in a hand-off and we move faster. That's the whole point.”

April FordCo-Founder, April Ford

01

Strategy

Not a line item. It comes with every engagement.

Discovery and audit
Comprehensive marketing strategy
Campaign planning
Reporting and insights
Half-year and annual reviews

02

Creative

Made in-house, briefed from the strategy.

Ad creative and video
Social media content and UGC
Email marketing
Blog writing
Webflow and Shopify websites
Landing pages and CRO

03

Media buying

Senior buyers, run against the plan.

Google Ads: Search, Shopping, Performance Max and YouTube
Meta advertising
TikTok advertising
Programmatic display and native
Audio, podcast, TV and BVOD
ChatGPT advertising

Platforms we work in

Google Ads Meta Instagram TikTok ChatGPT Ads GA4 Klaviyo Webflow Shopify

For Sydney brands

For brands competing in Australia's busiest ad market.

Sydney is where national brands fight hardest for attention. Finance, insurance, property and professional services firms all bid on the same searches, so clicks cost more and a loose campaign burns budget quickly. The brands that do well here know exactly which ads bring in customers and cut the rest.

That is where we start. We build tracking, landing pages and campaigns together, so you can see what Google, Meta, TikTok, programmatic, audio and connected TV each earn, and shift spend toward the channels that pay their way.

Sydney is also several markets in one. Buyers in Parramatta, the Northern Beaches and the Eastern Suburbs search, commute and respond to offers differently. We plan creative and targeting for the areas that matter to you rather than treating Greater Sydney as one audience.

Your account is run by our Queensland team, with meetings online so planning and reporting fit around your day. Many Sydney clients already have marketers or a brand agency, and we work alongside them, taking on the media, creative or tracking they need. Reporting is in plain English, with the numbers your leadership team will ask for.

Recent work

Work that paid for itself.

996 Meta leads in 90 days

Video

TikTok

Evolution Early Learning

Checklist lead campaign

Waitlists in every age group

2.1M video plays in 90 days

200K video plays, 34 leads in 90 days

34,413 guide downloads

457K organic TikTok views

Promotion sales up fivefold

3 to 16 stores, $40M+ revenue

Video

Meta

Piptree Early Learning

Lo-fi video

800+ website conversions in 90 days

Industries

Every industry we have worked in.

Nine years and 450+ clients across Australia and New Zealand.

Manufacturing

The goal

Wholesale and trade enquiries

Not-for-profit

The goal

Donations and supporters

Retail

The goal

Store visits and online sales

Home services

The goal

Quote requests

Fitness and wellbeing

The goal

Memberships and class bookings

SaaS and technology

The goal

Trials and demos

Accounting

The goal

New client enquiries

Financial services

The goal

Qualified leads and applications

Professional services

The goal

Qualified leads

Education and training

The goal

Course enrolments

Gardening and horticulture

The goal

Retail sales and brand demand

Beauty and skincare

The goal

Online sales and repeat customers

Tourism and travel

The goal

Direct bookings

Builders and construction

The goal

Qualified project enquiries

Medical aesthetics

The goal

Consultation bookings

Dental

The goal

New patient bookings

Aged care

The goal

Family enquiries and admissions

Allied health

The goal

New patient bookings

Consumer brands and FMCG

The goal

Retail sell-through and online sales

Automotive

The goal

Test drives and service bookings

Hospitality

The goal

Bookings and covers

Veterinary

The goal

New patient bookings

Vehicle hire

The goal

Online bookings

Property and real estate

The goal

Buyer and tenant enquiries

E-commerce

The goal

Profitable online revenue

Healthcare

The goal

Booked appointments

Legal

The goal

Qualified case enquiries

Childcare and early learning

The goal

Enrolment enquiries and centre tours

Show all 28 industries

About April Ford

A business built on results.

April Ford is a digital performance agency with an innate understanding of business. Founders April and Brendan Ford spent two decades in consulting, property and M&A before launching AF in 2017.

The agency has grown without outside investment, now has offices in Brisbane and on the Sunshine Coast, and serves a national client base. The people who started it still run it, and still sit across every account.

2017Founded

450+Clients served

11Team members

Our mission

Our mission is to help our clients grow.

Our values are simple

01We always do the right thing.

02We only work with people we like.

03We believe in people and their dreams.

04We embrace change and innovation.

The team